‘Country branding’ at World Communication Forum, Geneva

Topic: Country branding. How to create communication assets of a state/country/nation/city Date: 14.03.17 Location: Centre International de Conférences – CICG, …

Topic: Country branding. How to create communication assets of a state/country/nation/city
Date: 14.03.17
Location: Centre International de Conférences – CICG, Switzerland
Moderator and Panel Leader: Saurabh Uboweja

Description: There was a Panel discussion with an interactive Q-&-A session at the end. Few of the topics discussed are:

  • What are the factors that influence a nation’s brand identity?
  • What does it mean when we say – BeingIndian, BeingCanadian, BeingAmerican, BeingRussian, BeingSouthAfrican, Being Kazakh?
  • How did some of the iconic nation brands rise?
  • Why did some nations fall?

Defining your Brand DNA –A template

  • What’s your background or the story behind your brand?
  • What are your power factors – the sources of equity
  • creation for your brand?
  • What are your values that bind your organization together?
  • What are the elements of your brand identity?
  • What’s your brand personality?

It’s not about the identity you project. It is about your identity. It’s about being you.

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